students studying

Alex Cheing, PhD

Assistant Professor of Business Administration
  [javascript protected email address]   306.756.3213    
  • Introduction to Marketing, Business Law
  • Principles of Leadership and Administration
  • Current Issues in Marketing
  Business is a challenging field due to its unpredictable nature. Manage the uncertainties with wisdom and faith. 

Teaching Philosophy

Blended approach based on situational context. Holistic-focused business perspectives.


Prior to entering academia, Alex Cheing has over a decade of telecommunication industry experience in Asia with Maxis, Celcom, DKSH, and Samsung. He started his career with British Market Research Bureau, UK in 2004. He had held various positions in business development, channel management, regional marketing, and market research.

Alex taught at Methodist Pilley Institute in Malaysia before moving to Canada in 2018. He serves on the Editorial Review Board for Asian Journal of Business Research, British Food Journal, and Young Consumers.


PhD Business Administration, Asia e University, 2018
MSc Business Administration, Open University Malaysia, 2012
Bachelor of Business Studies, Charles Sturt University, 2003
Cert Sustainable Business Strategy, Harvard Business School, 2021


Strategy in Small and Medium Enterprises (SMEs)
Competitive Advantage
Business Model Sustainability
Consumer Travel Behaviour


  • Khan, K.S., Memon, A.M., Cheing, A. & Ting, H. (2021). Organizational Citizenship Behaviour and the Mediating Role of Organizational Commitment: A Study of Private Universities. International Journal of Business and Society, 22 (1), 14-32.

  • Cheing, A., Hong, E.H., Kuek, T.Y.,Chai, B.H.B. & Cham, T.H. (2020). Social Media Effectiveness Indicators of Microenterprise Strategic Planning. Asian Journal of Business Research, 10 (1), 150-166.
  • Rajuli, K., Cheing, A., Adruce, S.A.Z., Ting, H., Usop, H.H., & Memon, M.A. (2017). Knowledge Sharing Traits and Competitive Advantage: A Qualitative Inquiry. e-Journal of Social & Behavioral Research in Business, 8 (2), 29-44.
Getting the chance to come together with a small group of believers to intensively study the Word while doing activities that we all have a passion for is really cool!
From the National Survey of Student Engagement 2015